Hey, I'm
Matt Goedke.
Engineer and product leader writing about strategy, AI, connected devices, and building products that work in the real world.
I'm an engineer and product leader with a Northwestern MBA focused on AI and over a decade of experience in embedded systems and IoT.
I write about artificial intelligence, connected devices, product management, and the messy reality of building things that work in the physical world, not just on a slide deck.
This site exists at the intersection of strategic analysis and hands-on engineering. My perspective comes from someone who has shipped both firmware and product roadmaps, and believes that the people who build the things are the ones who should be making the decisions.
"If you're not building it, you're overhead."
I include myself in that category to an extent. I have recently moved away from directly building stuff to try and go upstream where apparently the decisions are made. I don't think that's the
Marcy is the site's resident black cat and self-appointed critic. She appears in callout boxes throughout the blog to offer her perspective — unsolicited, unvarnished, and largely correct in a way that is annoying to acknowledge.